Turano

Digital & Brand Strategy

Agency of record

For more than 50 years, Chicago’s Turano Baking Company has been providing the finest artisanal breads and baked goods you can find to restaurants and groceries across the nation.

When Turano decided it was time to develop a brand presence, we helped them find new and engaging ways to tell their story that created endearing relationships among their customers.

An iconic brand with millions of consumers was a great start, but converting them into passionate advocates required a special sauce. Without the ability to connect directly to their legions of brand loyalists, we were able to connect Turano with their customers by launching a dominating presence on social and digital media.

  • Turano Billboard
  • Turano Billboard
  • Turano Billboard
  • Turano Billboard

User experience & interface design

Over the past 7 years Turano has looked to Idea Kitchen to help them stay ahead in the digital world. When we originally developed their website, we designed it to be SEO-friendly and mobile-responsive, boasting new features, such as POS linkage, RSS/Social feeds, video content, updated nutrition info, and CMS. We have updated the site we actively monitor Turano's audience and site analytics–implementing A/B testing, heat mapping, and content updates to ensure that we're delivering an optimized user experience.

Turano Macbook