Pom Wonderful

Product Launch

An Eco-Friendly Campaign

Idea Kitchen embarked on a multi-city summer tour to promote Pom Wonderful's new eco-friendly POM Tea plastic bottle.

POM wanted to introduce their new eco-friendly POM Tea plastic bottle, and increase product awareness among young professional females. We helped them put together the POM Tea Summer Sampling Tour: a traveling showcase of high-end events, fairs, and festivals to maximize POM’s exposure in 10 major US markets.

Pom Wonderful